Children’s Tumor Foundation

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What is NF?

Sponsored by
Sappi Ideas That Matter

What is NF? is an awareness campaign that includes phone kiosk ads, an informational book, and a website. Although NF occurs in one in 3,000 children born and causes a range of problems such as learning disabilities, bone deformities, blindness, deafness, severe chronic pain and even cancer, few people know about it. The goal of the campaign is to promote earlier and more accurate diagnoses and more empathy toward those afflicted with this disfiguring disorder.

Three promotional ads were produced and installed in 20 spaces around Mt Sinai Hospital.

5,000 20-page booklets were printed and distributed to CTF branches around the country.

Visitors can add to their knowledge or experiences to the website.

Collaborators

Publication Design Assistance

Christina Beard

Web Development

Kristian Bjørnard

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