Children’s Tumor Foundation

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What is NF?

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Sappi Ideas That Matter

What is NF? is an awareness campaign that includes phone kiosk ads, an informational book, and a website. Although NF occurs in one in 3,000 children born and causes a range of problems such as learning disabilities, bone deformities, blindness, deafness, severe chronic pain and even cancer, few people know about it. The goal of the campaign is to promote earlier and more accurate diagnoses and more empathy toward those afflicted with this disfiguring disorder.

Five thousand 20-page booklets were printed and distributed to CTF branches around the country. Developed with the help of Christina Beard.

Visitors can add to their knowledge or experiences to the website. Website developed by Kristian Bjørnard.

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